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How marketers use weather predictions to drive sales

The Washington Post had an interesting article this week on how companies use weather predictions and observations to drive their sales of items that are seasonal.  So a forecast of snow might cause an increase in ads for snow shovels, skis, and soup.  Or a forecast of hot weather might increase sales on ice cream.  According to their report, companies can use online tracking for Google searches on comfort foods to help them adjust their sales.  You can read the article here.

I was amused to note that the most searched-for comfort food in most of the US, including all of the Southeast, was “pork chop”.  Most of the rest of the country was “meatball”.  I guess our livestock farmers should be happy about that!

comfort food jpg