The Packer published an article this week describing the impact of recent climate on the strawberry market. The article states that a heat wave in California in October brought on fruit faster than expected, but since then cooler weather has cut volumes, decreasing supplies and increasing demand. Production in southern California, Mexico and Florida are expected to ramp up soon to meet holiday demand. Gary Wishnatzki, president and chief executive officer of Plant City, Fla.-based Wish Farms, said that it was the best fall growing weather in years and hoped that it would continue.
