Office of Learning & Organizational Development

Newspaper Indirect v/s Direct Circulation

It’s all indirect circulation unless you hand it to a person.  The assumption is a newspaper has x number of subscribers but we can’t assume all have read your article.  We have always counted it as in indirect number but only recently added the direct circulation number to capture the one on one contact.  It was more the result of adding social media to the reports where we can demonstrate when someone comments or shares your article (as a trusted source) with their friends.  We felt there is public value in that.